Left Handed Knitting

In an ideal world ...

A few years ago I saw a very interesting commercial for the iconic brand Absolut vodka. I daresay not the ideal product category to talk about early in the morning even if the commercial was about an Absolut world. The interesting thing, however, was that the commercial had been created by a consumer for the brand and posted on YouTube. It featured different situations - a policeman leaving a lollypop instead of a parking ticket on the car's windshield; a huge hulk of a man whom you would dread meeting in a dark alley contentedly sitting and knitting a sock; the wife giving the husband a huge pastry full of cream and chocolate with the comment “Doctor's orders”; a young couple saying fairly intimate and yet uncomfortable things to each other with a pleasant smile and so on. This got me thinking, what if we had an ideal world in marketing and communications instead of the stress-filled and tension-ridden one that we currently inhabit?

The most mutually beneficial relationships between clients and agencies are those which have endured. I remember the brand Iodex working with HTA as JWT used to be called those days, for a small matter of 86 years! What a fund of knowledge would be available with the agency in a situation like this! Hardly surprising that new product managers and trainees spent time with the agency when they joined the company as part of their induction.

More recently, Titan Industries which launched its brand in 1987, still has the same agency Ogilvy and Mather. It has a similar long association with Lowe as well. Agencies and clients keep talking about a “marriage” and “partnership” and yet start shopping around at the drop of a hat. In an ideal world both clients and agencies would look at a relationship from a long-term perspective and not ask for a few agencies to pitch every year as a matter of routine. This is particularly true of public relations arrangements. Will you keep looking routinely at other interesting men or women if you wished to stay in a marriage? As a person who has worked in the agency business for far longer than I should have, I am convinced that the agencies work much better (on the average) when they don't have to keep looking over their shoulder. They will invest in research; send their people out to markets if they know that the client is looking at them with a long-term perspective.

Jacket Front Edging Simply Knitting

(MAKE 1 PIECE)

Cast on 38 sts with Funky Fur and st st 2 rows. Cast off.

Cast on 40 sts with Snowflake for top edge and st st 2 rows.

1st dec row (K3, k2tog, K3) to end. [35 sts] St st 3 rows.

2nd dec row (K3, k2tog, K2) toend. [30 sts] St st 3 rows.

3rd dec row (K2, k2tog, K2) to end. [25 sts] St st 3 rows.

Next row Purl.

Cast off for neck edge,

Cast on 4 sts with Snowflake fortop edge and st st2 rows.

Cast on 2 StS at beg of next 2 rows for underarm.

St st 16 rows.

Change to Funky Fur for cuff and P 2 rows.

Change to Flesh Tonefor hand and stst9 rows, begwithaProw.

1st dec row <1, (k2tog, K2, SKPO) twice, Kl. [10 sts]

Next row Purl,

2nd dec row Kl, (k2tog, SKPO) twice, Kl. [6 sts] Cast off.

Cast on 4 sts with Flesh Tone for base edge and st st 5 rows.

Breakyarn.leavinga longend. Thread through sts on needle, draw uptightly andfasten off

Do the increases this way to get the correct stitch count.

Knit this second stitch and keep It on the right-hand needle, dropping the stitch from the left-hand needle.

Knit this second stitch and keep It on the right-hand needle, dropping the stitch from the left-hand needle.

Toykriit Jft

Pattern Info

Abbreviations beg beginning dec decrease (byworklng2

stitches together) inc increase (by workinginto front and backof stitch) K knit P purl

PSSO pass slipped stitch over stst stocking stitch st(s) stitch(es) SKPO slipone, knit one, pass slipped stitch over tog together

SHOES (MAKE 2 PIECES)

Cast on 14 sts with Silky Look for skirt edge and stst 4 rows.

1st dec row K2, SKPO, Kl, SKPO, k2tOg, Kl, k2tOg, K2. [10 sts] Next row Purl.

2nd dec row Kl, (SKPO) twice, (k2tog) twice, Kl. [6 sts]

Breakyarn, leaving a longend. Thread through sts on needle, draw up tightly and fasten off.

Cast on 112 sts with Snowflakeand K1 row. Castoff.

Cast on 40 sts with Silky Lookfor base edge and stst 6 rows.

Left-handed knitting

Left-handed knitting

The complete idiot's guide to knitting and crocheting illustrated

The Complete Idiot's Guide to Knitting and Crocheting

The Complete Book of Knitting