C. Oregon RV dealer steers through tough times, hopes 2011 will be better

BEND, Ore. — Dramatic declines in sales of travel trailers and motor coaches during the 2007-09 recession forced some dealers and manufacturers to close their doors. But Chris Jackson, co-owner and general manager of Beaver Coach Sales & Service in Bend, helped steer the company through tough times by getting the staff involved in creating a leaner, more efficient business model.

Jackson and the other owners of Beaver Coach Sales & Service purchased the Destination RV dealership and showroom in Bend in 2001 and changed its name.

People often get Beaver Coach Sales & Service in Bend mixed up with the now defunct Beaver Coach manufacturing company, Jackson said. The manufacturing company was founded in Bend in 1988 and sold to Safari Motor Coach in 1994. In 2001, it was sold to Monaco Coach Corp. It relocated to Coburg in 2005, and filed for bankruptcy in 2009. The company was sold in May 2009 to Navistar, which added motor coaches to the International trucks and buses it builds in Coburg.

"It (Navistar) has nothing to do with us or Bend," Jackson said.

"For years we were dedicated to the Beaver brand because it used to be made here in Bend and the service center was next door. They stopped producing the Beaver in late 2009, so we aligned with Winnebago and Forest River for new coach products," Jackson said. And in 2006, Beaver Coach Sales & Service took over the former Beaver Coach service center, which had remained in Bend.

The company sells new Itasca and Winnebago motor homes made by Iowa-based Winnebago Industries, as well as Indiana-based Forest River motor homes, which is owned by Warren Buffett's Berkshire Hathaway Inc.

"Nobody is building the old Beaver Coach brand anymore. The ones you see for sale on our lot are all used," Jackson said.

Initially, Beaver Coach Sales & Service sales increased every year, peaking between 2003 and 2006 at around 100 new motor coaches per year ranging in price from $400,000 to $500,000 and about 100 used motor coaches in the $100,000 to $200,000 range, Jackson said.

During the top of the market, gross annual sales ranged from $50 million to $60 million a year, and the company employed about 65 people, he said.

Unfortunately, he said, the bottom dropped out in 2007 and stayed down until the second half of 2010, when sales began to pick up slightly, but mostly for lower-end motor coaches.

"The RV industry was one of the first sectors of the economy to feel the recession toward the end of summer of 2007, and then the bottom fell out in 2008 and 2009," with motor coach sales dropping 75 percent or more, Jackson said.

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C. Oregon RV dealer steers through tough times, hopes 2011 will be better

People are not as confident about the future as they used to be," Jackson said, adding that people are either holding off on buying motor homes, or they are making do with a used or lower-end motor home or travel trailers or fifth wheels because there



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